BBA 6th Semester
E Commerce Board Question Paper 2024

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TRIBHUVAN UNIVERSITY
FACULTY OF MANAGEMENT
Office of the Dean
2024 (Model Question)
Full Marks:60 Pass Marks:30 Time:3 Hrs.
BBA /
Sixth Semester /
IT 204:
E Commerce

Candidates are required to give their answers in their own words as for as practicable.
The figures in the margin indicate full marks

Long Answer Questions
Section "A"

Brief Answer Questions:

[10 × 1 = 10]
1.

List unique features of e-commerce.

2.

What is e-commerce business model?

3.

What if firm value chain?

4.

List some benefits of using mobile applications for e-commerce.

5.

List different dimensions of e-commerce security.

6.

Define search engine marketing.

7.

What is location-based marketing?

8.

What is reverse auction?

9.

What is collaborative commerce?

10.

What is affinity community?

Section "B"

Short Answer Questions:(Attempt any FIVE Questions)

[5 × 3 = 15]
11.

What are the benefits of using e-commerce to businesses?

12.

How e-commerce influences industry structure?

13.

What different services are provided by the Internet?

14.

Explain social marketing in brief.

15.

How supply chain helps in B2B e-commerce?

16.

What do you mean by B2B e-commerce marketplace?

Section "C"

Long Answer Questions:(Attempt any THREE Questions)

[3 × 5 = 15]
17.

Explain different types of e-commerce with example.

18.

Explain any two e-commerce payment systems in brief.

19.

what is email marketing? Why is email marketing considered most efficient digital marketing
channel?

20.

Explain different types of portals with suitable example.

Section "D"

Comprehensive Answer: (Attempt any All Questions)

[2 x 10 = 20]
21.

Explain different B2C business models with suitable example of each.

22.

What are different technological solutions to e-commerce threats?