BBA 4th Semester
Sociology for Business Management Board Question Paper 2024, April

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TRIBHUVAN UNIVERSITY
FACULTY OF MANAGEMENT
Office of the Dean
December 2025
Full Marks:50 Pass Marks:100 Time:3hrs
BBA /
Fourth Semester /
SOC 203:
Sociology for Business Management

Candidates are required to give their answers in their own words as for as practicable.
The figures in the margin indicate full marks

Long Answer Questions
Section "A"

Brief Answer Questions:

[10 × 2 = 20]
1.

Define organic analogy.

2.

Write down the three major perspectives in sociology.

3.

Write down any two differences between social inequality and social stratification.

4.

Differentiate between primary and secondary groups.

5.

What is research design? Write down its two features.

6.

Define secondary socialization.

7.

Mention any four features of society.

8.

What is indigenous knowledge?

9.

Define business acumen.

10.

"Caste is a closed group". Justify it.

Section "B"

Short Answer Questions:(Attempt any SIX Questions)

[6 × 5 = 30]
11.

Critically examine theoretical contributions of Emile Durkheim in sociology.

12.

Explain how indigenous knowledge management helps business management and administration. Illustrate with suitable example.

13.

What is work ethics? Why is it important for business?

14.

Shortly discus the institutional theories of organization.

15.

How do sociological theories explain religion?

16.

Define sampling and describe its types.

17.

Define glass ceiling. Analyze the factors contribution to the glass ceiling in Nepalese workplace.

Section "C"

Long Answer Questions:(Attempt any THREE Questions)

[3 × 10 = 30]
18.

What is social mobility? Discuss social mobility process in caste and class systems.

19.

What do you mean by socialization? Discuss the agents of primary socialization with their importance.

20.

How does conflict perspective in sociology explain the work in organization?

21.

What is social change? What are the main sources of social change in Nepali society?

Section "D"

Comprehensive Answer / Case / Situation Analysis Questions:

[4 × 5 = 20]
22.

Analyze the following case carefully and answer the questions that follow:

GlobalMart, an e-commerce company based in Nepal, began selling products online to customers both within the country and across neighboring countries. Over the past two years, the company has grown rapidly, connecting suppliers, customers, and markets on a global scale. As it expanded, GlobalMart realized that globalization brought both opportunities and challenges. Customers now have access to a wide range of products from different countries, which has changed their consumption patterns and preferences. The company also faces difficulties managing supply chains across borders, including customs regulations and currency fluctuations. Marketing strategies need to be adapted to suit cultural differences, as advertisements that work in one country may not resonate in another. Additionally, online reviews and social media influence purchasing behavior across different cultural contexts, forcing the company to understand global consumer behavior while competing with local businesses that offer personalized and localized products.

Questions:
a. Explain how economic integration has influenced GlobalMart's business operations.
b. Discuss the impact of cultural flows on GlobalMart's marketing strategies.
c. Identify two challenges GlobalMart faces due to globalization and suggest sociologically informed solutions.
d. How can understanding global consumer behavior help the company expand its online business successfully?