Brief Answer Questions:
[10 × 2 = 20]State the nature of advertising.
Differentiate between reactive and proactive marketing.
What are the areas of marketing research?
List out the factors influencing consumer behavior.
State the requirements of market segmentation.
How do you price the product by applying competition-based approach?
How do you resolve channel conflicts?
Define marketing logistics.
What is brand equity?
Write down the components of marketing information system.
Short Answer Questions: (Attempt any SIX Questions)
[6 × 5 = 30]Differentiate between selling and marketing concept with relevant example.
Elucidate the demand-based approach to pricing.
Describe different types of positioning.
Explain the importance of pricing for the firm, in brief.
Clarify the essentials of a good package.
Briefly explain the objectives of distribution.
Describe the sales promotion tools and techniques.
Long Answer Questions: (Attempt any THREE Questions)
[3 × 10 = 30]Discuss the components of the marketing mix for products.
Elaborate on the marketing environment in Nepal.
Critically examine the new product development process.
Elucidate the relevance and methods of direct marketing.