BBM 6th Semester
Creativity and Innovations Board Question Paper 2023

Mention any two need for financial support for innovation.

What do you understand by the term Mind Maps?

What is creative thinking?

Mention drivers of innovation.

Give meaning of Knowledge accumulation.

State various types of product Innovation.

Define disruptive Innovation.

What do you understand by "Enterprise Resource Planning" approach in innovation?

Give any two examples of Pure Service.

Differentiate between Angel Investor and Venture Capitalist.

What are the various approaches of government to support Innovation? Explain.

Discuss about the "Product and cycle time excellence (PACE)" in product innovation.

What are the various types of service operations? Explain in brief.

Imagine you are running an organization. How would you make a creative environment in your organization to promote a creative culture?

What are the various drivers of innovation? Briefly describe them.

Discuss about the types of innovation with suitable examples.

Read the following cases carefully and answer the questions that follow:
Apple is a multinational technology company that was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company is known for its innovative products and services, particularly in the areas of personal computers, software, and consumer electronics. Apple's best-known products include the iPhone, iPad, Mac, iPod, and Apple Watch.
Apple is one of the largest and most successful technology companies in the world, and it operates in a number of different industries. In addition to its core product lines, Apple is also involved in the development of artificial intelligence, augmented reality, and other emerging technologies.
One of Apple's most successful product innovations is the iPhone. The iPhone is a line of smartphone devices that was introduced in 2007 and has since become one of the most popular and successful smartphone products in the world. The iPhone consistently set the standard for smartphone technology and has introduced a number of innovative features, such as the App Store and the iOS operating system.
Another example of product innovation at Apple is the iPad. The iPad is a line of tablet devices that was introduced in 2010 and has since become one of the most popular and successful tablet products in the world. The iPad has a number of innovative features, such as a high-resolution display, a powerful processor, and a wide range of apps and accessories.
In addition to these products, Apple has also introduced a number of other innovative products over the years, including the iPod, the Mac, the Apple Watch, and the HomePod. Each of these products has introduced new and innovative features and has helped to solidify Apple's position as a leader in the technology industry.
Also, Apple has been pioneer in service innovation too. Some examples of service innovation at Apple include
AppleCare: Apple offers a range of support services to help customers troubleshoot issues with their products and get the most out of their technology. AppleCare is a comprehensive support service that provides technical support and repair services for Apple products.
Apple Music: Apple Music is a subscription-based music streaming service that allows users to access a vast library of music on their devices. Apple has also introduced a number of innovative features, such as curated playlists and personalized recommendations, to enhance the user experience.
iCloud: iCloud is a cloud storage service that allows users to store and sync their documents, photos, and other content across their devices. iCloud also includes a range of collaboration tools, such as the ability to share documents and collaborate in real-time.
Apple Pay: Apple Pay is a mobile payment service that allows users to make payments using their iPhone, iPad, or Apple Watch. Apple Pay is convenient and secure, and it has been widely adopted by consumers and merchants around the world.
Overall, Apple has a strong track record of service, process and product innovation, and it continues to introduce new and innovative products and services to meet the changing needs of its customers.
Questions:
a. How does Apple's user-centric approach to product development contribute to the company's success?
b. What are the various types of product innovation used by Apple? Explain based on case study.
c. Can you discuss any challenges or obstacles that Apple might have faced in implementing product and service innovations, and how the company might have overcome those challenges?
d. From the above case identify the need of continuous product and service innovation for a company like Apple to succeed in global market.