BBM 5th Semester
Fundamentals Of Marketing Board Question Paper 2022

TRIBHUVAN UNIVERSITY
FACULTY OF MANAGEMENT
Office of the Dean
January 2022
Full Marks:60 Pass Marks:30 Time:3 Hrs.
BBM /
Fifth Semester /
MKT 204:
Fundamentals Of Marketing

Candidates are required to give their answers in their own words as for as practicable.
The figures in the margin indicate full marks

Long Answer Questions
Section "A"

Brief Answer Questions:

[6 × 1 = 6]
1.

What is societal marketing concept?

2.

What is green marketing?

3.

Point out the differences between organizational buyer and individual buyer.

4.

Define product positioning.

5.

What do you mean by family brand?

6.

Distinguish between reactive and proactive marketing.

Section "B"

Descriptive Answer Questions:

[6 × 3 = 18]
7.

Define packaging. Explain the levels of packaging.

8.

What are the methods of resolving the channel of conflicts? Explain.

9.

Explain the components of marketing information system.

10.

What are 4Ps? Explain briefly.

11.

Explain the bases for segmenting consumer product.

12.

Mention the influencing factors of consumer buying behavior.

Section "C"

Problems Solving Questions:

[4 × 6 = 24]
13.

How do the marketers determine price for their product? Explain the various approaches of determination of price.

14.

"Success and failure of business depend upon the economic environment". Justify this statement.

15.

"A product has a life from birth to death". Justify this statement.

16.

Some factors to be considered while selecting an appropriate channel of distribution. What are they? Explain.

Section "D"

Comprehensive Answer Questions:

[3 × 4 = 12]
17.

Read the following case carefully and answer the questions that follow:
Nepal is a beautiful country having biodiversity varied culture across the country and beautiful Himalayan range from east to west. It has attracted the tourists in Nepal. Nepalese people's culture also has been changed. Thus, the scope of internal tourism has also been increased.
Increase in the internal and external tourists in the country has led to the establishment of hotel industries in Nepal. After the restoration of democracy in Nepal, democratic government has come up with new policies in lieu of tourism industry in Nepal including hotel industry. The flexible policy in terms of capital investment, operation and easy criteria in operating hotels attracted foreign direct investment in the hotel sector of Nepal but various illusive advertisements of foreign countries related to security, child labor etc. hindered the flow of tourists in Nepal.
New and liberal policy of government and changing culture of visiting various places in different point of time like New Year, Dashain - Tihar, Honeymoon etc. leveraged the revenue of hotel industries. As the outcome of it, numbers of hotels have been established in the different corner of the country ranging from east to west and north to south. New hotels came up with new policy of cutting price for attracting people, providing facilities that are unwanted in the society and restricted by the policy of the nation. Such activities help to expand negative rumors in the people so that hotel industries are facing problem. Even though, the situation is not so favorable but the investments and number of establishments in the hotel sector is rapidly increasing and after the peace agreement between government of Nepal and Nepal Community Party (Maoist), their financial position and operating results are also positive and encouraging.
Questions:
a. Identify the marketing environment of hotel industry in Nepal.
b. Explain the competition faced by hotel industry in Nepal.
c. Do you think that hotel industries in Nepal are facing marketing problem?
d. What suggestion do you refer to solve the problems of hotel industries?