BBM 8th Semester
Business strategy Board Question Paper 2025


TRIBHUVAN UNIVERSITY
FACULTY OF MANAGEMENT
Office of the Dean
April 2025
Full Marks:60 Pass Marks:30 Time:3 Hrs
BBM /
Eighth Semester /
MGT 318:
Business strategy

Candidates are required to give their answers in their own words as for as practicable.
The figures in the margin indicate full marks

Long Answer Questions
Section "A"

Brief Answer Questions:

[6x1=6]
1.

Enlist any two benefits of strategic decision.

2.

What do you mean by financial objectives?

3.

Define hyper competition.

4.

Enlist any two techniques of environmental analysis.

5.

What is concentric merger?

6.

What types of organizations are learning organizations?

Section "B"

Descriptive Answer Questions:

[6x3=18]
7.

Briefly explain three features of strategic planning.

8.

Briefly describe the roles of objectives in strategic management.

9.

Differentiate between core competencies and strengths of organizations.

10.

Briefly discuss the different types of corporate level strategies.

11.

How can BCG matrix be useful in the process of strategy formulation?

12.

Briefly discuss the role of corporate culture on strategic change.

Section "C"

Analytical Answer Questions:

[4x6=24]
13.

Explain the elements of strategic management.

14.

What is environmental analysis? Explain the process of environmental analysis.

15.

Explain the use of value chain analysis in internal environmental analysis.

16.

Show your acquaintances on diversification practices of Nepalese corporate sector.

Section "D"

Comprehensive Answer Questions:

[4x3=12]
17.

Read the following cases carefully and answer the questions that follow:

- Include ambition to promote the use of electric vehicles will probably lead to another wave of investment, after the country became a top investment destination for Chinese Smartphone vendors.
- Chunks leading new-energy vehicle maker BYD was quoted by Reuters as saying recently that it has "a lot more confidence" to enter the Indian market, after India's most influential government think-tank earlier recommended policies aiming to electrify all vehicles in India by 2032.

In recent years, some Chinese electric car makers have used competitive prices and successful branding strategies to expand rapidly in the domestic market, which is now one of the world's fastest-growing markets for electric vehicles. According to industry experts, China's new-energy vehicle ownership is likely to increase from 1.09 million in 2016 to 5 million in 2020. Chinese electric car makers are expected to grow in strength, technology and capital during this period, and will probably see an outbound investment boom from 2020-32 as China's domestic market starts to become saturated.

Chinese electric cars have a comparative price advantage, which will be conducive for making moods in the Indian market.

If New Delhi wants to push the use of electric vehicles in a bid to improve the country's energy structure and curb pollution, Chinese electric car makers should be allowed to play a bigger role. Without China's help, India's ambition to electrify all vehicles by 2032 will be hard to achieve.

It is inevitable that Chinese companies will bring competition and challenges for local Indian electric car makers. But hopefully New Delhi will take a considered, long-term view to give top priority to promoting electric vehicles in the country instead of just protecting the interests of its local electric car firms.

It would be in the interests of Indian people for Chinese firms to set up plants in the country and employ local workers. Very recently, Hyundai have launched its electric vehicle in its most popular variant Creta. It is believed that India Government will initiate protectionism barriers and may launch such electric car of its own. However, any efforts to raise trade protectionism barriers would be counter-productive.

Questions:

a. Discuss the major strategic issues raised in the case.
b. Analyze business opportunity to Chinese electric car maker created by government policy of India.
c. What would be the possible business level strategy of the Chinese car makers in India? Explain.
d. How the trade protectionism barriers would be counter-productive to Indian similar cars?