BBA 6th Semester
Entrepreneurship Board Question Paper 2023

What is a start-up firm?

Elaborate the term brainstorming.

What is meant by feasibility analysis?

Who are direct competitors?

Define industry analysis in the entrepreneurial process.

List out four potential payoffs for establishing a strong ethical culture.

Write down two legal issues facing entrepreneurial business in Nepal.

Explain the term venture capital.

State different stages of growth.

What is market positioning?

Explain the common myths about entrepreneurs with examples.

Describe various techniques for generating ideas.

Explain the significance of product feasibility analysis.

While pitching the business plan, different aspects should an entrepreneur focus on. What are they? Explain.

How Porter's Five Forces model is used for competitor analysis? Explain.

Explain various challenges for the growth of a new venture in Nepal.

Read the following case carefully and answer the questions that follow:

Prashant, driven by a passion for restaurants, embarked on their entrepreneurial journey with a vision to disrupt the market and make a meaningful impact. Armed with industry expertise and a deep understanding of customer needs, he set out to build a business that would address unmet demands and create value.

Prashant identified a significant opportunity within the market, recognizing a gap or a specific need that was not adequately fulfilled. He conducted thorough market research, analyzed trends, and sought customer insights to validate their idea and ensure its viability.

Building on identified opportunity, Prashant developed a unique value proposition that differentiated his business from existing competitors. He creatively crafted a compelling brand story, focusing on the core values, innovative solutions, and customer benefits that set their venture apart.

Prashant understood the importance of surrounding themselves with a supportive network of mentors, advisors, and like-minded individuals. He actively sought guidance from industry experts, joined entrepreneurial communities, and established strategic partnerships to leverage collective knowledge and resources.

To fuel growth and bring their vision to life, Prashant secured funding through various channels. This involved pitching their business idea to investors, applying for grants, or exploring crowdfunding platforms. He prepared robust business plans, financial projections, and compelling presentations to attract potential investors.

Prashant embraced adaptability and the iterative nature of entrepreneurship. He remained open to feedback, carefully listened to customers, and consistently refined their products, services, or business models based on market demands. This approach ensured that his offerings remained relevant and competitive.

Throughout the journey, Prashant faced numerous challenges, such as market competition, regulatory hurdles, operational complexities, or financial constraints. However, they tackled these challenges head-on, leveraging their problem-solving skills, resilience, and determination to find innovative solutions and overcome obstacles.

Through perseverance and strategic decision-making, Prashant successfully scaled his business, expanding his reach and impact. He developed scalable processes, recruited and trained a high-performing team, and optimized operations to meet growing demand. His business became a recognized player in the industry, making a significant impact on customers, employees, and the community.

Questions:
a. What aspects of Prashant's personality contributed to his succes s in his endeavor?
b. What value propositions should Prashant implement in his company to assure the success of a restaurant business in today's cutthroat market?
c. Trace the ethical business culture in the restaurant sector business in Nepal.
d. Sketch the Prashant's approach for brand positioning of the restaurant?