BBA 6th Semester
Business Research Methods Board Question Paper 2025

TRIBHUVAN UNIVERSITY
FACULTY OF MANAGEMENT
Office of the Dean
April 2025
Full Marks:100 Pass Marks:50 Time:3 Hrs.
BBA /
Sixth Semester /
RCH 201:
Business Research Methods

Candidates are required to give their answers in their own words as for as practicable.
The figures in the margin indicate full marks

Long Answer Questions
Section "A"

Brief Answer Questions:

[10 × 2 = 20]
1.

Give a concept of applied research.

2.

Define the term of theoretical framework.

3.

What is ethnography?

4.

Define dependent variable with an example.

5.

Provide an example of five-point likert scale.

6.

What is grounded theory?

7.

Give a concept of telephone interviews.

8.

Define deductive approaches.

9.

Give any two example of moderating variable.

10.

Provide an example of referencing of an article by using APA format.

Section "B"

Short Answer Questions:(Attempt any SIX Questions)

[6 × 5 = 30]
11.

Describe steps of literature survey.

12.

Discuss the ethical issues in business research.

13.

Explain the method of collecting qualitative data.

14.

Give brief note on different types of measurement scales with example.

15.

Differentiate the research philosophies on the basis of positivism vs. interpretivism.

16.

"Research is formalized curiosity. It is poking and prying with a purpose". Justify this statement.

17.

Outline the essentialities of a good research report in management research.

Section "C"

Long Answer Questions:(Attempt any THREE Questions)

[3 × 10 = 30]
18.

Define scientific research. Explain the steps of scientific research process.

19.

What is research design? Describe the different types of quantitative research designs.

20.

What is probability sampling? Explain the different types of probability sampling techniques.

21.

What is research proposal? Explain the procedure for writing research report.

Section "D"

Comprehensive Answer / Case / Situation Analysis Questions:

[4 × 5 = 20]
22.

Analyze the following case carefully and answer the questions that follow:

A study was conducted in Bharatpur, Chitwan which is far around 188 km from capital city of Nepal, Kathmandu. The main objective of the study was to examine impact of service quality performance of banking sectors on customer satisfaction. The study helps the managers of the bank. The population of the study was quantitative in nature. A questionnaire was used for data collection from 421 customers for data analysis. The sampling procedure used was probability random sampling. A descriptive and inferential statistics was used to see the service quality gap regarding the customer satisfaction. Bivariate analysis was used to test the alternative hypothesis against the null hypothesis and established correlation between the service quality and customer satisfaction. The study shows that the banking sectors of Bharatpur Town have not met the service expectations of the customers of bank, as there was a significant gap between customers' perceptions and expectations. Among the five dimensions of service quality of banking such as tangibility, reliability, responsiveness, assurance and empathy, the highest gap is can be seen with found in tangibility and low degree positive correlation was found in empathy. Therefore, banks need to better understand their customers' expectations and continually measure and evaluate their services regarding quality performance in order to improve quality based on customers need.

Questions:
a. Write down any five probable list of questions based on the given study related to impact of service quality performance on customer satisfaction.
b. Why the inferential statistics was used in the given study? Explain.
c. Draw a theoretical framework with dependent, independent and moderating variables.
d. The design of the study was quantitative in nature. Justify your answer.