BBA 6th Semester
Business Research Methods Board Question Paper 2023

Differentiate applied research with fundamental research.

What are the ethical concerns in research?

Define theoretical framework.

Write down the purpose of literature survey.

State various types of scales.

What is research problem?

List down the methods of observation.

Define descriptive statistics.

What are the essentials of a good research report?

Write down an example of referencing for article in APA format.

Explain the difficulties a researcher face while applying scientific methods in social science research.

Discuss various types of research interviews used for data collection and analysis.

Compare and contrast the similarities and differences between quantitative research design and qualitative research design.

What type of research design is applicable for business research?

Is it possible to use secondary data methods as substitutes of primary methods? Justify your answer with suitable illustrations.

Describe probability and non-probability sampling methods.

Read the following case carefully and answer the questions that follow:

Just a few years ago, David Scott, the Chief Executive of Hyatt Chain, was struggling to differentiate among the variety of facilities offered to clients under the Hyatt flagship-the Hyatt Regency Select designed for business travelers, the Hyatt Place Express used by penny pinchers, and the Grand Hyatt Hotels, the luxurious hotels meant for the big spenders. Scott felt that revenues could be challenged if only clients could recognize the differences among these. Keep in mind that there was no loyalty for Hyatt Chain, which suffered from brand confusion. David Scott conducted a customer survey of those who had used each type of facility, and found the following results. Many complained that the buildings were old and not properly maintained, and the quality ratings of service and other factors were also poor. Furthermore, when word spread that one of the contemplated strategies of Scott was a name change to differentiate the three facilities, irate franchises balked. Their mixed messages did not help consumers to understand the differences, either. Scott thought that he first needed to understand how the different classifications would be important to the several classes of clients, and then he could market the hotels out of them and greatly enhance the revenues. Simultaneously, he recognized that unless the franchise owners fully cooperated with him in all his plans, mere face lifting and improvement of customer service would not bring added revenues.

Questions:
a. Discuss the major problem identified in this case.
b. Develop a theoretical framework by identifying dependent and independent variables.
c. Develop at least four hypotheses on the basis of above case.
d. Suggest the most important research design to precede this research problem. Sonnet 4.5