BBA 7th Semester
Fundamentals of Advertising Board Question Paper 2025

TRIBHUVAN UNIVERSITY
FACULTY OF MANAGEMENT
Office of the Dean
November 2025
Full Marks:100 Pass Marks:50 Time:3 Hrs.
BBA /
Seventh Semester /
MKT 217:
Fundamentals of Advertising

Candidates are required to give their answers in their own words as for as practicable.
The figures in the margin indicate full marks

Long Answer Questions
Section "A"

Brief Answer Questions:

[10 × 2 = 20]
1.

State the features of advertising.

2.

Why copy testing is important?

3.

Write down the types of advertisement copy.

4.

Briefly write about objective and task method.

5.

State the role of various colors in advertisement.

6.

Point out the methods of media scheduling.

7.

What does PACT stand for in advertising?

8.

Point out the types of advertising media.

9.

Who are the key players in the advertising industry?

10.

List down the functions of the advertising department.

Section "B"

Short Answer Questions:(Attempt any SIX Questions)

[6 × 5 = 30]
11.

Explain MECCA model.

12.

Enumerate the steps involved in the process of media planning.

13.

"Emotional and sex appeals are among the most commonly used in modern advertising". Discuss their importance with relevant examples.

14.

Differentiate between cognitive and conative message strategies.

15.

Write down the major functions of advertising agencies.

16.

Explain the core principles of a good advertisement layout.

17.

Describe the features of creative advertising.

Section "C"

Long Answer Questions: (Attempt any THREE Questions)

[3 × 10 = 30]
18.

Enumerate the process of setting the advertising budget.

19.

Elaborate on the role of advertising to firm, consumers and society.

20.

Critically examine the types of advertising agencies and their role in advertising business.

21.

Discuss the importance of effectiveness measurement.

Section "D"

Comprehensive Answer / Case / Situation Analysis Questions:

[4 × 5 = 20]
22.

Analyze the following case carefully and answer the questions that follow:

Noreen Hess purchased a building to establish her new business, Kid's Palace.

Kid's Palace provided a variety of fun activities. Playroom filled with plastic balls, tunnels, a video arcade plus other toys and games. Also, there were tables and chairs in the room. At one end of the building, there was a snack bar which carried healthier foods like milk, juice, fruits, cheese etc.

She designed Kid's Palace to be a place kids could go to play under the supervision of teachers and helpers. Parents could leave their kids. Snack bar area had a section dedicated especially to birthday parties. Parents could bring their own cakes and Kid's Palace will provide plates and plastic forks. The teachers and helpers assisted at the parties. Video screens in the snack bar area ran cartoons and other kid's program continuously. Music was played at Kid's Palace at a low volume.

She hoped to entice parents to bring kids to her indoor park and concluded it was a great alternative form of entertainment.

Noreen went to an advertising agency seeking advice on the kinds of Ads she could run for her new business. She had budgeted enough to support television and radio campaign. She also considered to use social media channels to get more response from prospective segment of parents. After a long visit with the agency, the Ad campaign was ready.

Questions:
a. What message strategies should the Ads for Kid's Palace adopt? Explain.
b. What media of communication do you think should be used by Kid's Palace? Discuss.
c. Suggest an appeal for Kid's Palace.
d. What slogan would be appropriate for Kid's Palace? Give your opinion.