BBA 4th Semester
Fundamentals Of Marketing Board Question Paper 2024

State the core concepts of marketing.

List out the components of micro environment.

Give the concept of marketing information system.

What are the factors influencing consumer behavior?

State the types of product positioning.

List out the types of brand.

What are the essentials of good package?

How do you price the product by applying value-based approach?

Write down the objectives of advertising.

Give the concept of direct marketing.

Discuss the components of the marketing mix for services.

Briefly explain the components of macro environment.

Elucidate the areas of marketing research.

Enumerate the steps involved in the process of market segmentation.

State and explain the nature of sales promotion.

What do you understand by marketing logistics? Explain its components.

Describe the pricing practices in Nepal.

Explain the orientations of marketing management.

Discuss the bases for segmenting organizational market.

How do you classify products? Explain the marketing considerations for each of the classifications.

Define business buyer behavior. Enumerate the steps involved in the process of business buyer decision process.

Analyze the following case carefully and answer the questions that follow:

On December 19, 2016 Apple introduced the revolutionary Apple Watch. Apple introduced the world to several category-defining products, the Mac, iPod, iPhone and iPad. And once again Apple was ready to captivate the world with a revolutionary product that could enrich people's lives. Smart watch was introduced as the most personal product the company ever made. The Apple Watch enabled users to communicate in unique ways right from their wrist by sending and receiving message, answering calls to their iPhone, and using comprehensive health and fitness apps that could help them lead healthier lives. The watch boasted of some interesting features, such as its Digital Crown (a small dial on the side of the device that was used to scroll, zoom, and navigate without obstructing the display), taptic engine (which subtly vibrated to let users know when they had received a message or a notification from a source), and sensors built into the back of the watch to monitor vital signs such as heart rate.

According to analysis, Apple's smart watch had failed to please customers. Common complaints included short battery life and users' difficulty in configuring them to personal preferences. Analysts felt that the Apple Watch had failed to differentiate itself from any other smart watch wearable in the market.

The company was reportedly gearing up to launch a new edition of the Apple Watch, presumably the Apple Watch Series 4, in 2020. The third generation Apple Watch was expected to come with more compelling apps, better connectivity, and a new design that would make it look more like an actual wristwatch and perform more like a standalone, connected gadget full of unique applications. The Apple Watch didn't see the success that iPod, iPhone, and iPad initially saw. The company is not convinced the product is really dead, and given it three tries to overcome its initial issues. There is good likelihood that by the fourth version Apple would have a winner. Based on the case given above, answer the following questions.

Questions:
a. Sketch the major issues and problems of the above case.
b. Explain the major differentiation strategies adopted by the company to make Apple Watch different from other watches available in the market.
c. Discuss the competitive market of Apple Watch.
d. Design an appropriate promotion mix for Apple Watch in order to introduce in Nepalese Market.