BBA 8th Semester
Business Strategy Board Question Paper 2023

TRIBHUVAN UNIVERSITY
FACULTY OF MANAGEMENT
Office of the Dean
August 2023
Full Marks: Pass Marks:30 Time:3 Hrs.
BBA /
Eighth Semester /
MGT 208:
Business Strategy

Candidates are required to give their answers in their own words as for as practicable.
The figures in the margin indicate full marks

Long Answer Questions
Section "A"

Brief Answer Questions:

[10 × 1 = 10]
1.

Sketch the concept of strategic management.

2.

What is meant by retrenchment strategy?

3.

Define strategic decision.

4.

Show your acquaintance with the term 'Value Net'.

5.

Develop a vision statement.

6.

Enlist the techniques of comparative analysis.

7.

What is portfolio analysis?

8.

Differentiate between threshold resources and unique resources.

9.

Enlist features of strategic group.

10.

Write full form of PESTLG and RBV.

Section "B"

Short answer questions:

[6 × 5 = 30]
11.

'A firm's strategy demonstrates how it is different from its competitors.' Elaborate the statement.

12.

Explain how environmental analysis helps in determining an organization's opportunities and threats.

13.

What is acceptability? Explain methods of acceptability screening while selecting strategic alternatives.

14.

How does strategic leadership manage strategic change in an organization? Discuss.

15.

Compare GE matrix with BCG matrix for portfolio analysis.

16.

Critically analyze the resource-based view of strategy.

Section "C"

Comprehensive answer questions:

[4 × 5 = 20]
17.

Read the following case carefully and answer the questions:
A group of Nepali businessman is planning to run a new hospital named City Hospital in Maharajgunj chowk. The hospital is under construction and it is planning to operate from next month. The hospital is located at the centre. Though, it is very convenient to the people and easy to find its location, it seems that the city hospital have to face a lot of threats and have a cut-throat competition with its competitors.
The major services planned to provide by the hospital are ENT, Pediatric, General Surgery, Gastro enterology, Nephrology, Cardiology, Dermatology. Among these services, they are mainly focusing to Diabetes and Thyroid patient. The hospital has its own laboratory and planning to provide a customized service to patients. Realising the busy schedule and the long queues in the hospital, it has planned to facilitate its customers by providing services at their home or at their convenience.
They plan to provide the home services like collecting blood samples, fully automatic lab at their home in the first phase. Furthermore, the appointment can be made immediately in the single phone call and emails.
In the nearest distance, there are several branded hospitals named as Chirayu, Grande, Green City, Teaching hospital, Om hospital and Research Centre, National Medicare hospital and HAMS. In this scenario, it seems that the city hospital has to face a lot of threats and have a cut-throat competition with its competitors.
Questions:
a. What are the main issues raised in this case?
b. Make a SWOT analysis for the City Hospital.
c. Suggest differentiation strategies to the City Hospital.
d. What organizational structure do you suggest to fit the strategy in competitive market?Claude is AI and can make mistakes. Please double-check responses.