BBS 3rd Year

Fundamentals Of Marketing Board Question Paper 2080

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TRIBHUVAN UNIVERSITY
2080
B.B.S 4 Yrs. Programme /III /MGMT
Fundamentals Of Marketing (MGT 214) New Course
Full Marks:100 Time: 3 Hrs.

Candidates are required to give their answer in their own words as far as practicable.
The figures in the margine indicate full marks.

Group "A"

Brief Answer Questions: Attempt ALL questions.

[10 × 2 = 20]
1.

Define marketing.

2.

Give the meaning of customer satisfaction.

3.

Point out any five areas of marketing research.

4.

What are the components of macro environment?

5.

Give the meaning of e-procurement.

6.

What is concentrated marketing?

7.

List out the various levels of product.

8.

What is new product?

9.

What are the external factors affecting pricing?

10.

Point out any four tools of consumer promotion.

Group "B"

Descriptive Answer Questions: Attempt any FIVE questions.

[5 × 10 = 50]
11.

"Customer relationship management is perhaps the most important concept of modern marketing." Elaborate.

12.

Describe the components of distribution mix under marketing mix.

13.

Describe the consumer buying decision process.

14.

Explain the bases for segmenting international market.

15.

Who is wholesaler? What are its types? Explain.

16.

What is advertising? Why is advertising used by marketers?

Group "C"

Analytical Answer Questions: Attempt any TWO questions.

[2 × 15 = 30]
17.

Define marketing information system and explain the components of marketing information system.

18.

What is product line? Discuss the product line strategies in the context of a consumer product.

19.

Give the concept of market logistics and describe the various components of market linguistics.